Website traffic is a pretty general term in online marketing and refers to the number of users visiting a website. It is measured daily (or monthly) by the number of unique visitors and number of pages view.
Google Analytics is the tool of choice which will give you many insights about the visitors to your website and classify web traffic in several categories as we explain below
Traffic to your website will depend on your SEO and overall marketing strategy and can vary greatly even from businesses in the same industry in the same physical location.
Direct traffic
This traffic is acquired by users typing directly your website url into their internet browser. It is usually is not very important for most site.
Referral traffic
Referral traffic refers to traffic coming from another website linking your content (it can be a specific page or your homepage). Google Analytics includes in referral traffic the one which is coming to other search engines such as Yahoo, Bing, DuckDuckGo, Qwant and others….
Organic traffic
Organic traffic is very important as it is coming from users looking for specific keywords on a search engine. This type of traffic is probably the most relevant is more likely to convert into sales as it is done with an intent. SEO or Search Engine Optimization is key to improve this category of traffic and it always start by a in-depth SEO audit.
Social traffic
As indicated it is traffic coming from social networks such as Facebook or Instagram. It is an important source of traffic but it might not convert as many sales as the organic traffic.