Last updated on August 2022
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SIEM REAP MASSAGE | GET MORE CUSTOMERS USING GOOGLE ADS
You can rank very quickly in Google by buying keywords through Google Ads.
To drive traffic to their websites, 4 spas are paying for Google Ads (also known as pay-per-click campaigns) in 2022 which is similar than 2018 but with 80% less tourist. We expect to see more spa paying for ads in 2022 and therefore increasing CPC ( Cost-Per-Click).
In 2018, the CPC for massage related keywords in 2018 ranged from USD 1 to USD 1.5. Since several keywords are required to drive traffic to your website, you will have to pay $200 to $300 per month for Google Ads.
With Google Ads, your competitors can also buy the same keywords and position themselves above you if they pay more. Companies like Trip Advisor/Viator always pay ads to be at the top of Google’s search results. More than 90% of people do not click on Google Ads and prefer to go down the page to organic results.
SEO FOR SPA BUSINESSES | GET CUSTOMERS WITHOUT GOOGLE ADS
SEO services in Siem Reap can help you get customers without spending a lot of money on Google Adwords. In digital marketing, SEO stands for Search Engine Optimization, which helps websites rank higher.
On Google, you’ll often find Trip Advisor, Viator, and Travefish at the top of the search results for “siem reap massage”. These are very authoritative websites trusted by Google that is why they tend to rank higher than non-optimized websites. With SEO however, it is possible to place your website ahead of them on the page results.
Siem reap spa’s websites are visually appealing, but are not optimized for search engines, which is why they rank on the bottom of page 1 or page 2.
More than 10% of the massage spas in Siem Reap do not have a website and rely on Facebook and Trip Advisor to attract customers online.
In 2022 and since we first published this blogpost at the end of 2018, there is not single website ranking on the top 3 of Google with popular searches like “siem reap massage” or ” siem reap spa“.
The long term advantage of receiving direct bookings from Google is that it is much more sustainable than paying for Google Ads or Trip Advisor. With SEO services, your site can stay on page 1 for many months, even years, and increase your business’ visibility and branding.
SPAS IN SIEM REAP | SOME NUMBERS
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- Only 3 spas and 1 in particular managed to leverage brand searches on Google to get significant traffic.
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- Out of 20 websites, only 4 are getting traffic from Google searches “massage siem reap” and “spa siem reap”.
- Out of 20 websites, 5 do not get traffic at all from Google.
SPAS IN SIEM REAP | A BRIEF INTRODUCTION
With more than 2.5 million visitors a year in 2019, Siem Reap, gateway to the temples of Angkor, saw a surge in the number of siem reap massage shops and spas in the last 5 years alone. There has been also a shift from cheap to more expensive massage treatments in luxury spas.
In October 2018, we listed about 15 standalone luxury spas in Siem Reap and possibly another 15 in high-end hotels. In 2019, we listed less spas in Phnom Penh than in Siem Reap and the trend is still the same in 2022.
Many treatments are offered in these spas: Khmer, Ayurvedic, Balinese, Swedish, Thai, hot stone, foot, herbal hot compress massages. Available also are body wraps with aloe vera, avocado, mango.
MARKET SNAPSHOT | SIEM REAP MASSAGE
End 2018 – March 2020
Few luxury spas in Siem Reap found it difficult to find customers offered deep discounts (30 to 50%) in a permanent basis. Others relied on travel agencies to fill out their bookings.
Trip Advisor is a good source of booking but the competition is fierce with close to 150 businesses alone listed in the Spas & Wellness category in 2019. It it also very difficult to stay on the first page because of the inconsistency of Trip Advisor review system. Your visibility will be drastically improved if you join Trip Advisor Experiences (Viator product) but comes with a 20% commission fee…
March 2020 – December 2021
The pandemic had a dramatic impact on massages and spas in Siem Reap and on the whole hospitality industry. Few businesses tried to stay open following safe practices (temperature checks and the use of hand sanitizer upon check-in), but finally all spa venues shut down due to the lack of customers by the end of March 2020. All of them stopped their digital marketing activities as well.
After Cambodia opened to vaccinated travellers in November 2021, few massage shops opened, relying heavily on word-of-mouth amongst locals and Facebook advertising.
January 2022 till now
Many massages and spas reopened and in June 2022, we listed more than 20 standalone spas in operation in Siem Reap, which is close to the number of spa businesses before covid. However, the big difference with 2019 is that the number of tourists in Siem Reap is now less than 10% to what it was before covid!
In 2022, more than ever, a responsive website with well-researched content and a solid digital marketing strategy including SEO will be critical to getting customers online.
SPA PACKAGES SIEM REAP
It is quite common among the spas in Siem Reap that spa packages with good value for the money are offered mixing different treatments:
Traditional massage and facial
Body wrap and body massage
Body scrub and body massage
Foot massage and facial
Traditional Khmer massage and spa bath
SIEM REAP SPA | FAQ’S
Where can I get a massage in siem reap?
Most of Siem Reap’s massage and spa spots are located within a 3 km radius around Pub Street, where tuk tuks can take you between them.
How much is a massage in Siem Reap?
In 2022, prices of massage services in Siem Reap are quite affordable, and are down from 2019. A 1-hour khmer massage is usually priced between 10 and USD 15.
What is the cheapest massage in Siem Reap?
In 2022, the cheapest massage in Siem Reap is a 1-hour foot massage which is priced between 4 and 6 US dollars.
what is traditional Khmer massage? (Khmer massage description)
If it is your first time in a spa in Cambodia, it is likely that you did not experience traditional Khmer massage before but that you are familiar with Thai massage.
Both massages are not using oil but the technique between Thai massage and Khmer massage is quite different. Thai massage is based on yoga stretches where as Khmer massage uses more trigger and acupressure points. Usually the massage therapist uses more strength for Thai massage than Khmer massage.
It is usually quite difficult to find a Thai massage in Siem Reap.
what is a day spa?
A day spa is different from a beauty salon if it has facilities like a sauna, steam room, or pool.
Day spas do not offer overnight accommodation. This is the difference between a destination spa and a day spa. A destination spa may offer similar services, including diet and exercise plans, wellness instruction, fitness coach or yoga classes.